Anyone who has even considered purchasing a Rolex watch is aware that, depending on the model, the Rolex price of these high-end timepieces may soar to levels that are hard to fathom. However, how precisely is a Rolex defined as a luxury item? For what reason are Rolex timepieces so pricey?
Reasons to Make Rolex a Costly Watch
· The Value of Automation
Due to its status as one of the most sought-after watch brands, Rolex has made substantial investments in machinery, most of which are robots. The firm uses these robots in its master supply room to help pack, remove parts from trays, and assemble Rolex watches, all of which are vital but boring jobs. In addition, before human workers take over, Rolex uses robots to clean the timepieces.
· Manually Constructed Motions
Even though the company use robots in Rolex’s production process, the jobs that machines and robots do are quite straightforward. Among these tasks include filing, cataloguing, and categorising. The makers put together the majority of watch movements and bracelets by hand. For chronometer certification, timepieces are frequently human-inspected and examined twice before being forwarded to COSC.
Rolex is among the top luxury Swiss watchmakers because of its stunning, good looks and practical features. So, it’s understandable that some individuals associate Rolex watches with a specific social class. Are you curious about the exorbitant price of Rolex watches?
· Devoted Gemologists in Armies
Using a large team of gemologists, Rolex guarantees its customers to present with high-quality luxury timepieces. These experts aid in acquiring, examining, and setting gold and diamond, among other precious materials, onto various high-end models. Furthermore, conventional jewellers get enlisted by the firm to aid in selecting and setting diamonds and precious stones by hand.
· Mining for Gold
Some claim that Rolex is unique among watchmakers in that they mine their gold. For that reason, you might see several gold versions among the most costly timepieces. Some of Rolex’s products use 18-karat white, yellow, or Everose Gold instead of 24-karat gold.
Conclusion
You need a lot of disposable income to buy a Rolex watch. However, other factors contribute to the high Rolex price of the brand’s timepieces, so it’s fair to wonder what makes a watch from this company so special. The whole watch industry is familiar with Rolex and loves it. Famous timepieces from the Swiss watchmaker never fail to impress with their unparalleled craftsmanship, premium materials, and unparalleled ability to tell the time.
